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Welcome to WDR (Wilson Drinks Report)

NEW NEW NEW NEW NEW NEW NEW NEW NEW
WDR Budget Report 2015

WDR Duty + VAT Calculator updated for new 2015 duty rates

WDR calculator
HMRC recommended that we use the WDR calculator”

New WDR research and analysis on Aldi and Lidl
WDR Online BWS Retail Trends


Feedback from leading online retailers and suppliers about the new WDR Online BWS Retail Trends report :

  • “This is really good management information” – Garry Brooking, Trading Manager (wines, beers, spirits, soft drinks) Marks & Spencer
  • “It’s interesting to see market data that’s more applicable to our business” – Louisa Peskett, Merchandising Manager and Food Buyer, The Wine Society
  • “The new report from WDR provides new levels of detail about the online market which we haven’t seen before. It is really valuable to be able to compare our performance in key categories against the overall online market.” – Richard Weaver, Ecommerce Director, Majestic Wine Warehouses Ltd.
  • “This report provides useful insight into online wine retailing and as such, will be a valuable resource for those companies looking to grow their online sales further.” – Amy White, Marketing Director, Accolade Wines
WDR V18
Typical drinks challenges
WDR Qualitative


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WDR provides a range of products and services focused on the UK drinks industry.

  • WDR – quarterly report
  • WDR Confidential – customised quantitative research service
  • WDR Qualitative – new qualitative research service, partnering with leading consultancy
  • WDR online BWS retail trends – new analysis and insight on the sale of alcohol online, based on actual retailer ePOS data

WDR is independent of any producer, retailer or trade association.

If you would like to know more about WDR, call us on :

+44 118 974 4390 or email us on


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What has been covered by WDR?


Click here for the full listing of what has been covered to date

WDR World Cup coverage
WDR World Cup report – FREE
WDR special focus & briefings
Local/regional breweries Discretionary spending
Consumer choice of beer Who drinks sparkling wine?
Consumer needs from retailers Autumn Statement 2012
Top 100 brands 2012 vs 2011 Champagne exports by country
Restaurant wine lists Top 30 UK gastropubs
Champagne/sparkling wine Grocery retail
Consumers’ drinking repertoire Rosé wine decision tree
Online wine retailers Cider purchase decision tree
Choosing restaurant wine Lager purchase decision tree
Summer drinking habits Bitter purchase decision tree
Wine purchase decision tree UK on trade
Selling alcohol below cost VAT and duty
Minimum pricing World Cup 2010
Pre-loading Knowledge of alcoholic strength
WDR pricing trends UK market sizing
Social media Supermarket discounts
Consumer price sensitivity Online selling
Choice of drink at home Choice of drink in pub/bar
Consumer choice of wine Consumer confidence
Harpers France Summit Discounters

Two wine men
Oz Clarke, Hannah Silverman (Wine Australia) and Tim Wilson at “Three Wine Men”.


WDR contact details

If you would like to know more about WDR, call us on :

+44 118 974 4390 or email us on