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Welcome to WDR (Wilson Drinks Report)

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WDR online retail benchmarking
Budget Summary 2014
WDR Duty + VAT calculator : new floor prices effective 6 April 2014
WDR V15
WDR carries out online retail project for Wine Australia
Typical drinks challenges
On trade benchmarking
WDR Qualitative
Harpers France Summit October 2013


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WDR provides a range of products and services focused on the UK drinks industry.

  • WDR – quarterly report
  • WDR Confidential – customised quantitative research service
  • WDR Qualitative – new qualitative research service, partnering with leading consultancy
  • WDR Online retail benchmarking – new analysis and insight on the sale of alcohol online

WDR is independent of any producer, retailer or trade association.

If you would like to know more about WDR, call us on :

+44 118 974 4390 or email us on


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What has been covered by WDR?


Click here for the full listing of what has been covered to date

WDR special focus & briefings
Local/regional breweries Discretionary spending
Consumer choice of beer Who drinks sparkling wine?
Consumer needs from retailers Autumn Statement 2012
Top 100 brands 2012 vs 2011 Champagne exports by country
Restaurant wine lists Top 30 UK gastropubs
Champagne/sparkling wine Grocery retail
Consumers’ drinking repertoire Rosé wine decision tree
Online wine retailers Cider purchase decision tree
Choosing restaurant wine Lager purchase decision tree
Summer drinking habits Bitter purchase decision tree
Wine purchase decision tree UK on trade
Selling alcohol below cost VAT and duty
Minimum pricing World Cup 2010
Pre-loading Knowledge of alcoholic strength
WDR pricing trends UK market sizing
Social media Supermarket discounts
Consumer price sensitivity Online selling
Choice of drink at home Choice of drink in pub/bar
Consumer choice of wine Consumer confidence

Two wine men
Oz Clarke, Hannah Silverman (Wine Australia) and Tim Wilson at “Three Wine Men”.

WDR recent articles and comment
Minimum pricing will affect just 5% of wine – The Drinks Business Mar 2012
Budget 2012 : drinkers face double whammy on booze prices – 16 Mar 2012
British adults don’t know how strong their drinks are – 9 Jan 2012
Shoppers shun offers – The Drinks Business Jan 2012
Cut 50p tax rate to secure jobs in pubs, bars and restaurants – 28 November 2011
Are pubs, bars and restaurants missing out on Australian and USA wine opportunity?
300,000 additional adult drinkers in Britain every year
WDR duty + VAT calculator
WDR featured in the blogosphere
Bernie Costello blog : “Shelf-talking to wine drinkers via their mobile could tempt them to buy your wine – and save on costly store promotions”
Peter Richards MW blog : “Booze – the hard facts”
The Value Engineers blog : “Is it worth branding wine?”

WDR contact details

If you would like to know more about WDR, call us on :

+44 118 974 4390 or email us on