Welcome to the Wilson Drinks Report (WDR)

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WDR V8
WDR Qualitative
Drinks inflation twice the overall rate of inflation – 17 Jan 2012
British adults don’t know how strong their drinks are – 9 Jan 2012
Consumers ignore special offers when buying bitter in store – 19 December 2011
Inflation jumps on wines and spirits, but continues to fall on beer- 13 December 2011
Cut 50p tax rate to secure jobs in pubs, bars and restaurants – 28 November 2011

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WDR provides a range of products and services focused on the UK drinks industry.

WDR – quarterly report
WDR Confidential – customised quantitative research service
WDR Qualitative – new qualitative research service, partnering with leading consultancy
WDR Premium – downloadable detailed monthly research data
WDR Annual Review 2010

WDR is independent of any producer, retailer or trade association.

If you would like to know more about WDR, call us on :

+44 118 974 4390 or email us on

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Tim Wilson, managing director, Wilson Drinks Report

WDR special focus & briefings
Wine purchase decision tree	UK on trade
Selling alcohol below cost	VAT and duty
Minimum pricing	World Cup 2010
Pre-loading	Knowledge of alcoholic strength
WDR pricing trends	UK market sizing
Social media	Supermarket discounts
Consumer price sensitivity	Online selling
Choice of drink at home	Choice of drink in pub/bar
Consumer choice of wine	Consumer confidence

WDR recent articles and comment
Shoppers shun offers – The Drinks Business Jan 2012
Alcohol inflation drops for 2nd month in a row
WDR identifies a few bright spots as sales of alcohol continue to fall
Are pubs, bars and restaurants missing out on Australian and USA wine opportunity?
Annual inflation on alcohol soars above increases in duty and VAT
300,000 additional adult drinkers in Britain every year
WDR duty + VAT calculator
Consumers face perpetual rises in duty on alcohol
Off Licence News Market Monitor Dec 2010
Off Licence News Market Monitor Nov 2010
Harpers wine consumer research Sep 2010 : “How well do you know UK wine drinkers?”
WSTA Market Report
IWSR Sep 2010 social media review
The Publican Drink Talking Jul 2010
Brewers Guardian May/June 2010 : “Have we reached consolidation end-game?” (global brewer consolidation)
IWSR May 2010 duty and tax review
Exclusive World Cup research for The Publican May 2010

WDR featured in the blogosphere
Bernie Costello blog : “Shelf-talking to wine drinkers via their mobile could tempt them to buy your wine – and save on costly store promotions”
Peter Richards MW blog : “Booze – the hard facts”
The Value Engineers blog : “Is it worth branding wine?”

WDR contact details

If you would like to know more about WDR, call us on :

+44 118 974 4390 or email us on