Welcome to WDR (Wilson Drinks Report)
Decision makers and other stakeholders in the UK drinks industry face challenging and uncertain times.
Independent analysis and insight is highly valued – businesses, trade associations, analysts and other organisations closely linked with the industry constantly seek balanced views on key trends and changes in consumer behaviour.
WDR has established a reputation for providing independent insight, detailed analysis and primary consumer research focused on the UK alcoholic drinks industry.
WDR has 5 core services :
The original quarterly Wilson Drinks Report, covering the off trade, on trade and online channels. A blend of analysis, consumer research and market data that delivers real value :
- Expert analysis and insight
- Special focus items on key topics impacting decision makers
- Regular primary consumer research (over 1,500 British adult drinkers)
- MAT volume and value data & trends
- Other market statistics and supporting data
Consumer Wine Panel
A new panel of over 600 wine drinkers, set up in conjunction with Local Wine School.
Online BWS Trends
A range of quarterly and annual reports, using quarterly epos data provided by 15 leading online BWS retailers which WDR analyses for key trends, issues and opportunities.
This level of detailed channel insight is not available anywhere else!
A full range of qualitative consumer research services, provided in association with Axis Management Consulting.
A bespoke quantitative consumer research service which has been specifically tailored for the BWS industry. WDR Confidential accesses 2,000 representative British adults from a nationwide panel of over 300,000 adults. Approximately 85% of British adults are alcohol drinkers.