Consumer price sensitivity : price of pint of beer / lager

A lot of attention is given to beer/lager pricing in supermarkets (at WDR we are as guilty as anyone).

• However, when British adults go to a pub or bar, how sensitive are they to any changes in the price of a pint?

• When the Chancellor sticks another 3p on a pint, does anyone drink less as a result?

This WDR briefing is available in WDR V3.

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