It is important to understand what consumers choose to drink at home or at a friend’s house.
This is often called the “off trade” occasion, as alcohol is mostly bought at supermarkets or off licences and then consumed at home.
- What proportion of lager drinkers actually drink lager at home?
- How “loyal” are drinker types to their preferred drink?
- What else do consumers drink?
WDR V3 looks at the choices made by 1,750 British adult drinkers polled by YouGov in March 2010.
Results are analysed by gender/age groups, drinker types and by region.
Results are also compared to consumers’ choice of drink when they go out to pubs, bars and restaurants. (A few surprises are uncovered!)
Click here to purchase WDR V3 (just £50).
