Here are some example scenarios :
- Trade associations and bodies running campaigns on low budgets
- Smaller drinks organisations with no dedicated consumer insight teams
- Larger drinks organisations looking for rapid response on consumer insight questions
- Sales teams preparing for major account reviews
- Trade marketing teams looking to optimise ROI on their investments
- Professional advisers seeking to gain new insight for their client work
- Investors and bankers making decisions based on key consumer trends in UK drinks market
- Licensing and taxation officials who need to understand key consumer trends and attitudes
