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Key questions that WDR will seek to address

Regular monthly questions :

  • What do British adult consumers drink the most?
  • Where do British adults drink the most (typical location)?
  • Which consumer segments spend the most?
  • How much do they spend when they go out?
  • How much do they spend each week on alcohol to drink at home?
  • Which region has the highest spending drinkers?
  • How often do British adults go out?
  • Which drinkers go out the most?
  • Will they go out more or less than they do now?
  • How do consumers view the next 6 months?

Examples of in-depth questions :

  • Do consumers only focus on price?
  • Is there a future for branded drinks products?
  • How are consumers’ drinking habits changing?
  • Are there signs of recovery in the market?
  • How has the market performed?
  • Which categories are showing growth in volume or value?
  • How will consumers react to minimum pricing?
  • Why stops consumers from going out more often?
  • What type of drinker shops at Tesco rather than Asda?
  • Do consumers understand units of alcohol?