Also known as “front-loading” or “pre-fuelling”, “pre-loading” is the practice of having a drink or two at home or at a friend’s house before going out to a pub, bar, restaurant or club.
Pre-loading is more attractive for many consumers given the relative pricing difference between supermarket and pub/bar prices.
- How common a practice is pre-loading?
- Who does it, how many drinks do they have?
- Does it vary much by age, gender, region or even type of drinker?
- what are the main reasons for pre-loading?
In WDR V1, we conducted our own primary research to look at pre-loading.
Here is the summary chart showing how many drinks each age group typically consume at home before they go out.
Click here to purchase WDR V1 (just £50).
