WDR Premium will complement many other sources of market data and help provide a holistic view of consumers in the UK drinks market.
Manipulate and interrogate the research data to gain full advantage of the level of granularity of consumer response.
Each month YouGov ask a number of questions on behalf of WDR to a 2,000 person online consumer panel, which gives us responses from at least 1,500 British adult drinkers.
This enables WDR to test the behaviour and attitudes of the British consumer in a way that is statistically representative of the whole adult population.
The response to each question can be analysed across a number of consumer segments, comprising both the standard YouGov segmentation of attributes such as age, gender, region and social demographics together with two levels of customised segmentation specifically set up for WDR :
- Type of drinker
- Typical consumption location
This level of granularity is hugely valuable for Consumer Insight Managers, Marketers and other sales and marketing professionals seeking to optimise their targeting of consumer segments and the return on their marketing investment.
YouGov is one of WDR’s specialist team
