Why is this additional segmentation of any value?
We ask this question each month to see if there are any underlying trends driven by the economy or by events in the market.
- What proportion of adults drink mainly at home or at a friend’s house?
- What do consumers who mainly drink at home actually drink when they do go out?
- What are the main reasons why stay at home drinkers don’t go out more?
- How much do those consumers who normally drink in pubs and bars think they spend every month when they go out?
WDR research analysis
All the research questions submitted to the WDR consumer panel can be analysed by typical location so if you are particularly interested in how certain consumer segments behave then this will be of real value to you.
How can I access this type of detail?
The key findings will be analysed each quarter in WDR.
Any monthly changes we can find will be highlighted; we will also give our thoughts on what it might mean. Subscribe to WDR
Sorry – but the analysis of key findings is just not detailed enough for me!
There are a few of you out there who have the unenviable job of digging even deeper into the detail.
Good news for you : we have just the answer with WDR Premium.
If you become a subscriber to WDR Premium then you can immediately download the detailed monthly research tables as soon as we get them.
You can then play with them to your heart’s content…
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