Consumer insight and marketing managers require more and more detailed research data about consumers and drinking occasions as well as the broader, more holistic market trends.
WDR Premium allows subscribers to download the detailed research response data from each monthly wave of quantitative research carried out by YouGov for WDR.
The detailed spreadsheets deliver significant additional levels of detail (“granularity”) about the behaviour and consumption of alcohol by adult British drinkers :
- Downloadable detailed tables of the research carried out by YouGov
- New spreadsheets added each month
- Additional segmentation : preferred drinker and typical location
- Annual subscription
Benefits of using WDR Premium