Consumer choice of wine

Which type of wine do British consumers drink on a regular basis?

The regular research in WDR tracks wine as a total category.

However, it does not provide any specific insight on the type of wine that British adults typically drink.

in WDR V3, 1,967 British adult drinkers were asked by YouGov which types of wine they drink on a regular basis – our definition was more than once a month.

Which consumer segments drink rosé on a regular basis?
Which drinker type apart from red wine drinkers are most likely to drink red wine?
Does the preference for type of wine change much by age group?
What proportion of younger drinkers aged 18-24 drink wine on a regular basis?

Click here to purchase WDR V3 (just £50).

Here are the summary results that show what types of wine consumers drink on a regular basis.

The analysis of WDR V5 has detailed analysis of the results split by age group, gender and drinker type.

It is within the drinker type analysis that a few surprises can be found.

Source : YouGov May 2010, WDR analysis
Base size : 1,967 British adult drinkers